Step One: Hold a press conference making a bold claim, like that former Guantanamo Bay detainees are flocking back  to the battlefield, or that oral contraceptives are responsible for male infertility.

Step Two: When questioned, provide no names, statistics, evidence or affriming details of the claim.

Step Three: Watch the press coverage of your outlandish and uncorroborated wackiness be reported as fact in headlines. Ignore the sentence or two buried toward the end of the article stating that you do not have or refuse to release evidence to support said wackiness. Everyone else will!

Step Four: I can only assume Step Four consists of a gleeful little two-step. I’m sure it’s adorable

Advertisements