Being a pharmaceutical company, and therefore mostly evil, Pfizer could use all the good PR it can get. And it seems to have hit the jackpot with Maintain, it’s recently announced program offering free drugs to victims of the latest round of layoffs. The short version is that anyone who has been on one of the drugs on Pfizer’s list for at least three months and can prove they’ve been laid off can get a year’s supply of the drug for free, courtesy of Pfizer.

And while the newly unemployed can get drugs for conditions from high blood pressure to diabetes and even antibiotics through the program, it’s become most notable in the media for providing the recently jobless with that most important of pills – free Viagra.